Category Archives: Gingivitis

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Gingivitis, the Scary Word that No One Knows the Meaning of

We don’t even realize it, but we’re continually under siege from advertisers. In Portland, one of the world’s most famous ad agencies, Wieden & Kennedy, probably even had something to do with it. The only way most of us have ever heard the word “gingivitis” is from advertising. Listerine has long used the phrase, “Listerine […]


Gingivitis Beyond the Listerine Commercials

Gingivitis is an ad copywriter’s dream. It sounds ominous, formidable. And no one really knows what it is. So, if you say your product cures it, voila, you have sales. Can you say Listerine? Beyond the commercials, let’s get down to what gingivitis really is and what you need to do about it. What is […]